5 Types of Effective Storytelling for Your Business

Do you watch America’s Got Talent? Or how about American Idol? The Olympics? The MLB All-star Game? These competitions all have something in common. They tell stories. If you watch them, none of them are solid, hours upon hours of broadcasted competition. Mixed in with commercials and the performances, the producers choose to interlace storytelling […]

Social Media Is Not Just for Recruiting Customers

For a while, marketers have been telling people how to build relationships with potential customers on social media. They’ve shown them how to nurture a potential customer through the sales cycle to make a buying decision. And that’s what businesses have been focused on. But your social networks need to be doing double duty now. […]

Free (or nearly so) Training for Your Employees

Brownie Wise (the saleswoman behind the success of Tupperware) said, “If you want to build a business, build the people.” This is incredibly important but now more than ever. With the hiring shortage going on, you must do something to make your business stand out and helping potential employees understand they can have a career […]

Do You Have What It Takes to Become an Entrepreneur ?

Do you have dreams about owning your own business or becoming part of the gig economy? Making your own hours? Working from wherever you want? Then you’re not alone. There are an estimated 582 million entrepreneurs (about 775,000 of them in the US) already working for themselves. And that number is growing. According to Guidant […]

Dealing with Angry Customers When You’re Short Staffed

By Christina R. Metcalf The scene is a common one these days. Lines of people waiting to pay in a restaurant, retail establishment, or grocery store. Tempers flare. Customers yell at staff and wonder why there’s only one person checking people out. Your staff thinks, “Who needs this?” and they’re not wrong. They feel overworked […]

4 Spring Cleaning Data Tips for More Sales

While we are quickly heading toward the heat of summer, there’s still time to do some spring cleaning with your data. A nice clean email list can help you make the most of your ecommerce and increase summer sales. Let’s get started. Ways to Spruce Up Your Digital Marketing for Increased Sales Customer data is […]

Building Trust in a Post-Pandemic World

If you were paying attention this week, you undoubtedly heard about the “gas crisis” where a cyberattack crippled a major pipeline. As if that wasn’t bad enough, consumers across the country panicked, running to the gas station to fill up whatever container they had, creating a gas shortage that was reminiscent of the toilet paper […]